Narrow Your Marketing Niche and Find Your Ideal Customer

Narrow Your Marketing Niche and Find Your Ideal Customer

New entrepreneurs normally have a vision of how they want to help their clients but they at the same time struggle to get the right message to the right people. In order to find the ideal clients, you first need to do your homework so as to make your message more appealing using things like it support calgary Alberta Canada .

Here are steps to help you narrow your niche market and find your ideal customer.

1. Make sure your are clear on the results that you can provide to them – the next step should be how you can help them. What kind of results will they get? what problems will you be able to solve? etc. Do you also have a process or software for helping them solve the problems? let your message clearly show how you can deliver this results that your clients seek.

2. Stop thinking that you can work with anyone – the reason why entrepreneurs always struggle is because they are trying to help a large group of people and even though its human nature to help as many people as you can, your marketing message will end up being too dispersed and wont be appealing as you may think. Even though you narrow your niche to a specific group of people such as business owners, it is still too wide and the message wont appeal to everyone in that group. Be clear on your mission, be specific.

3. Understand your group’s psycho-graphics – this is the most important part of your research which should be done before you start marketing yourself. Know their state of mind first. Start by knowing the major challenges or problems that they face that you can be able to help them with, know exactly what they need and not necessarily what they want and much more.

4. First understand why your clients should hire you – a part of the process of identifying your niche is to be clear on what really makes you different from other competitors. Do some research on other competitors who may know how to solve similar problems and identify why you are very different from their approach. In the end, your marketing message will showcase those differences. ┬áHere is how to analyze the competition use Search engine optimization or Online Marketing in Calgary Alberta

5. Avoid thinking that you will lose out on the opportunities – stop thinking that you will loose opportunities or turn anyone away if you focus on a niche. Unfortunately, the opposite is what will happen and you will end up attracting a much smaller group due to your diffused marketing message.

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5 Marketing Trends That are Working in 2017

5 Marketing Trends That are Working in 2017

Having the right marketing trends requires new and innovative ways to attract customers. Businesses that are able to identify and execute the right trends will be the ones making the most money in 2017. The below marketing trends are the ones working and are hot. Following these trends will help increase sales and take a larger slice of the market pie.


Chatbots are able to conduct a conversation with clients 24 hours a day. They can respond to questions and are programmed to make responses similar to how a human would. They are a great way to engage with customers beyond support. Having a support team that is available 24 hours a day is way too expensive for most businesses. Whilst chatbots may not do everything a support team can, they can act as a sale’s associate that provides customers with round the clock help.

Native Advertising

Native advertising is advertising that matches the style and from of the platform that it is on. It is mostly found online. Whilst it is different to content marketing, they are similar in many ways, causing confusion. Native Advertising is one of the most popular marketing trends in the world. The aim of this type of advertising is not to make it obvious that it is advertising but blend in with the content already there. The trick is not to let them know it is advertising as that will turn people away. This is why it is so effective. The content is usually structured in a way that benefits the reader or audience. This further increases its effectiveness.

Content Marketing

Content marketing is quite similar to native advertising. However, content marketing is a strategy used to create and distribute relevant content to attract and retain an audience. Content marketing is more strategic than native advertising. The key to content marketing is to create meaningful content for users. Content marketing often uses a variety of media to attract customers. For example, videos are often used with social media to attract its audience.

Influence Marketing

With influencer marketing, brands can create a buzz around their products using celebrities and personalities that consumers idolize. When used successfully, an influencer can effectively make their followers use your brand. They are often found in social media. With FaceBook and Instagram taking over people’s lives, this is where brands receive the most recognition and engagement. Many vloggers get free products to keep if they use them in their videos. YouTube is another platform that is big with influencer marketing.


Videos are probably the best tool for engaging an audience. Most people, probably including you, would rather watch a video than read long boring paragraphs. Livestreaming not only utilizes the attractiveness of a video, it also allows you to connect with users in real time. More and more companies are livestreaming to engage with their customers. It is one of the best ways to engage with customers and it offers real-time communication with customers as they can ask you questions and leave comments.

The above marketing trends are dominating the advertising market and bringing in tons of revenue for brands. To be an effective marketer, you need to continually devise unique strategies and ways to attract customers and catch their eye. Millennials have the attention span of about 6 seconds if even that. So constantly engaging with them is a must for businesses. Following the above trends will help your business grow and increase revenue.